Color Psychology: Why Wearing Purple Can Make You More Imaginative

Impatiens to Help with Patience

Impatiens to Help with Patience

“I think it pisses God off if you walk by the color purple and don’t notice it.” Alice Walker

Perception is everything when it comes to your happiness, and while some argue that color psychology is just another placebo, research proves that color does, indeed, positively affect mood. It has such an effect, that neighborhoods in Glasglow that installed blue streetlights saw a reduction in neighborhood crimes. Color can make you feel energetic or peaceful, agitated or calm.

While color is not the only means to treating depression, looking into a cerulean sky, for example, or surrounding yourself in the blues and greens that are found in nature, can profoundly lift a depressed mood. Blue has been shown to lower the heart rate and green reduces feelings of anxiety.

If you are a woman, wearing red can induce the blood to ‘hot’ in your male date, and grey makes people more passive, so if you want to get more production out of employees, it is the least desirable color to paint an office.  Orange is similarly an energetic color, and is associated to joy and vibrancy. Orange can change shift a stuck mind and help it to digest a new attitude.

The color yellow is a cheerful color, which is associated mentally to sunlight, laughter and joy. The brain actually releases more seratonin when around the color yellow, and it can even speed up our metabolism.

Black is the color or stability and strength. White is the color of complete neutrality, and can be very calming.

Purple and violet colors call forth our creative sides, and are associated to the ‘regal’ path, and a deeper spirituality. This color balances the heart of red and the cool of blue. It is a great balancing color if you tend to run ‘hot’ and ‘cold,’ or go from feeling very energetic, or even frantic to the other extreme of complete lethargy.

No matter what colors you decide to wear, or surround yourself with, you can use them as a proactive means to create positive mental attitudes. Color deeply affect depression for the better. Use color to create happiness, calm, instill change, or help stabilize a situation. A rainbow of shades is there to color our world in a positive way.

“When I set a glass prism on a windowsill and allow the sun to flood through it, a spectrum of colors dances on the floor. What we call “white” is a rainbow of colored rays packed into a small space. The prism sets them free. Love is the white light of emotion.” – Diane Ackerman, A Natural History of Love


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